Seasons Magazine

“Shopping should be fun,” according to Erica Brown, proprietor of Santa Barbara’s newest boutique clothing experience, Dylan Star. And Erica definitely put her money where her mouth is. Stepping foot into Dylan Star is like walking into your most stylish best friend’s closet, complete with a “best friend” who knows exactly what will flatter your figure and makes you feel excited about shopping again. She defines her style as “whatever makes you feel good,” and credits her years as a hair stylist for her uncanny ability to read and understand people.

 Dylan Star is a dream come true for Erica, who is also an established hair stylist at Salon U, which adjoins the boutique, and a photography assistant to her husband, a local professional photographer. With Dylan Star, Erica wanted to up the ante of clothes shopping in a different way—the experience. In addition to a great selection, Erica takes personal shopping appointments, and if she’s in the store, she’s happy to help, no appointment necessary. “The style is Boho-chic with an emphasis on quality fabrics. I’ve personally seen and felt every piece I carry and want to offer women clothes that feel as great as they look.”

1719 State St.

Tues-Fri 9-6; Sat 10-5.

View the digital issue here.

Erica Brown